On Twitter I am the (mostly) welcoming recipient of a lot of puff. There’s always loads of authors looking to claw together sales, and, through tweets and retweets, a fair bit of it ends up at my door. Some of it interests me. Sometimes I might take a punt. Sometimes I look at it and think ‘well, that’s not for me but it’s an interesting idea.’ Some of it I find just totally infuriating.
I can forgive the odd typo (there are enough in traditionally-published works, after all) and the occasional clumsy phrase if the story carries me through. I’m not a massive perfectionist – not in other people’s work, at least. But what I cannot forgive are errors in the promotional material itself.
Now I’m in a bit of a bind here. You want examples, right? Thing is, I don’t think it’s fair on authors – who I’m sure have put a lot of time, maybe a bit of money, into their work – to humiliate them in a public forum. See, there by the grace of Picard go I. Had the e-publishing revolution happened five, maybe ten years ago, I’d have been in this very position myself. You can bet your bottom Florint that one of these would have been available for purchase right now – and it’s likely (probable) that I’d have made the same mistakes in my enthusiasm and idealism. I am not anti-self-publishing. It just angers me to see stupid self-publishing. The sort I’d have produced five years ago.
Some egregiousnesses, all taken from tweets I’ve received in the last week or two:
- Promotional material containing the phrase ‘Three times in the least.’ I mean, come on. I’m never going to spend money – or waste my valuable reading time – on something that promotes itself with such bad English. ‘At least three times.’ Come on, it’s not hard
- ‘Tatsier’. On a cover. I know typos happen and I know they’re right buggers to find. But on a cover? No. If you only have half-a-dozen words to proof-read then I expect it to be error-free. ‘Tastier’. Again, not hard
- The cover looks fine, no typos in the puff, all elements present and correct: so you follow the link to Amazon, click on the ‘more details’ tab… And what’s revealed looks like it was written by a student. Of astrophysics.
And all that’s before we get to this batch of beauties.
This stuff matters, folks. I will never buy a book if it looks as if the writer can’t be bothered. Right or wrong, if you can’t use good English (not necessarily ‘correct’ or grammatical English, but language true to the book’s contents) in your promotion then I can have no faith in the words beyond the cover.
I get angry about this. I have to work really hard not to fire off sarcastic tweets – I’ve been criticised myself, I know it hurts and I don’t want to inflict this pain on others. Sometimes I think I’d be actually helping the author by pointing out the flaws – but I don’t think I could hold my annoyance out of sight and I don’t want to be that person. Who am I, after all? Hey, at least these people have got work out there in the public eye. I’ve only got this blog, and nobody gives a damn about that.
Why does this annoy me so? Partly because I’m that sort of person: not quite a grammar Nazi, maybe more the Castro of correctness or the Amin of anality. But there are consequences. Every ‘bad’ book that’s self-published makes it harder for the good ones to be seen. And – I’ll say it again – there are some really, really good stories to be found. There is no filter on the industry. We are drowning in a tide of mediocrity and, whilst I really don’t want to squash the unique voices that would never get a trad-pubbed released, we need help to find a way back to the shore. We need an island, a reef where we know these self-pubbed books are of genuine quality.
[Irony alert: after drafting this entry but before posting I received the Great Rejection of Doom. I may well be joining the ranks of the self-published myself, sooner rather than later. You can’t write the same book forever – sometimes you just need to get it out there and move on.]
For what it’s worth, let me finish by promoting the following self-published authors, who I know write good stuff and – I believe – are worthy of your time:
Finally – finally finally – I’m going to be away (on honeymoon, no less) for the next coupla weeks. That means no blogs for a little while. You have fun – and behave yourselves – whilst I’m away, mmmkay?