No promotion

Reasons for not promoting New Gods when I self-publish in October/November:

  • I don’t know how. This is a rubbish reason: I can learn, after all, but right now it feels like I don’t have the mental energy to deal with the development of a new skill, especially one that might need chutzpah, front and brass neck. Don’t get me wrong, I do have my moments, but they’re few and far between and are almost always accompanied by ‘Oh god, what have I done?’ cringe-fests afterwards
  • I don’t like spending money. I mean, I’ll happily invest when I know precisely what I’m doing, but I don’t trust that buying Twitter or Facebook advertising will do anything but pour my funds into a big sinkhole of doom
  • The well-intentioned and thoughtful Tweeting of people who have gradually soaked into my consciousness is much more my preferred method for getting my work across. Not that it’s worked for me so far, but people like Aliette de Bodard, Rod Duncan and John Scalzi came to my consciousness via the medium of Being Decent People first and foremost, and that’s the model I wish to emulate. And yes, I admit that might be a stretch for me, but I’m trying. Very trying.
  • I’m self-publishing the third novel in a trilogy. It seems disingenuous to try and promote this to people who are unaware of the first two books. I mean, I’m perfectly happy to try and promote the first two, but just to do the third? It just seems slightly out-of-whack to me and my weird sense of fair play. It shouldn’t matter – all three novels stand alone and are complete unto themselves. But to me it does
  • I’m no digital mastermind. I can’t Photoshop stuff or create great images
  • It’ll take time that I could better use to create new writing
  • That mental energy thing again. I think that’s probably central here

Reasons I should be doing promotion for New Gods when I self-publish in October/November

  • It’s a good book. It’s the best (I think) of the trilogy and deserves attention. It gives a sense of completion to the series
  • It’s not that hard. A few tweets and Facebook posts go a long way. I can send off a few emails to local (in scale if not geography) press/radio and cross my fingers that someone desperately needs to fill a column/some dead air
  • I’m not that bad at it. I can ramble with the best of them. I have an interesting angle to come from (I’m happy to talk about getting dropped, for example). I am (hopefully obviously) literate and can send decent begging emails
  • I’m going to have amazing artwork, about which I will talk more in the future
  • I suppose it might just help me sell a few more copies – if not of New Gods then of Night Shift, the first in the trilogy. And that’s not to be sniffed at
  • I don’t need much to make me happy. I’m already resolved to poor sales. Why not expend a little effort to make what I can out of it? At least to try and cover my costs

What will I likely do in response to the October/November release of New Gods?

  • Tweet a little
  • Write a blog-post or two
  • Worry about getting the technical details of the release right
  • Wonder why the world isn’t beating a path to my door
  • Lament poor sales
  • Worry I’m not doing enough, that I’m missing great opportunities
  • Tweet a little more
  • Move on to the next thing

1 thought on “No promotion

  1. Pingback: The lacuna | A Writer's Life

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