The point of blogging

Blogging for Fiction Writers

I’m curious what fiction writers have found works or doesn’t work in using blogs as part of their platform. It seems far easier for nonfiction writers, especially those who focus on particular subject areas, since they can provide a lot of added value for readers of their books by blogging on their subjects. But what about fiction writers? Thanks in advance for your input!

A question posted on LinkedIn ‘Books & Readers’

 

Kindle

In the best traditions of stealing ideas from other people, the above question got me thinking. And what I was thinking was that the questioner has missed the point.

A lot of you out there are writers. A lot of you are on Twitter, or have blogs of your own, or Facebook pages. How many of you are doing it to raise your profile? To sell books? For some similar purpose?

I’m doing the same myself. No point lying: I started this blog because I was advised that a successful author needs to be on social media, to have a groundswell of interest before publication, whether self- or traditional. To have presence.

Three years in and I can confidently say that hasn’t worked. Not that it’s been a failure either: I have followers, both of this blog (hi!) and on Twitter, that I wouldn’t have had before. But I’ve hardly got the legions of regular contributors that I’d happily dreamt of when I first committed text to internet. By any objective measure it’s been a failure. So why do I keep doing it?

Simple. Because I enjoy it.

And that’s the point. Even though some weeks I struggle to find anything interesting to write about, and some weeks I don’t feel like I’m publishing really quality or insightful posts: sometimes I wish I’d chosen fortnightly updates rather than weekly. But I enjoy it. I like the challenge. I like to have fun with words. I like to think of new angles upon which to focus. It’s one reason I gave myself a broad remit (‘A Writers’ Life’, rather than ‘This Particular Novel’, say).

And I think – although I can give no evidence – that this is truly the answer to the original poster’s question. The best way to ‘build a platform’ is to find something they enjoy and keep at it. I love Twitter. I have nothing to sell or to promote save vague promises for the future, but enough people seem to like my rambly tweets that I’ve a respectable number of followers. I’d like more because ego – and because soon enough I will have something to promote – but at the moment I’m happy with my slow progress.

Similarly this blog. I enjoy doing it. It’s good practice, and when eventually I do self-publish Night Shift and start sending out Oneiromancer to agents I will have that fabled ‘platform’ upon which to fall.

And, in the meantime, I’ve been opened up to other bloggers and writers and artists and I’ve expanded my own tiny perspective into a wider community.

So, Mr Original Poster, my advice to you – should you actually want it – is to relax and have fun. The benefits may come later. But for now, lay back and enjoy the process.

And, if you’re really, really interested, here’s a link to my (considerably longer) post on book promotion.