The lacuna

Scott Naismith, ‘Lacuna’

After the excitement of the last few weeks – and it has been exciting, in a sort of breathless, all-hands-to-the-pump, never-mind-about-all-the-other-jobs kind of way – I thought it might be nice to sit down and actually write something this week. A brief lacuna, one might say, in the otherwise fraught and fractious times before New Gods is published (Tuesday – mere days now!)  

How has it all been? And has it been worthwhile?  

Well, last-minute problems are inevitable and I had not a few. Getting all my page-breaks sorted caused me some anxiety – they never tell you to use the actual ‘page break’ function on Kindle Direct Publishing, or any other guide I’ve seen; maybe they think it’s so obvious as to be redundant, but I’ve never used it before. Then there was getting the exact right sizing of the cover image – down to millimetres – for which I fortunately had the best cover designer ever on hand to assist with.  

All that, combined with not really leaving myself enough time to get two rounds of proof-copies through, and a little swearing at the KDP platform, made for a stressful month. Though, really, a lot of that stress was down to having concomitant deadlines of the editorial kind and a sick child, so I can’t complain too much. Smooth? Smooth enough. Would I recommend it? Well, I wouldn’t try and fight too hard to prevent others making the same terrible mistake that I’ve made. No regrets.

Not yet, at least. It’s hard to give an honest reflection on the process until after release day. Then we’ll find if I really have cut too many corners and should have hired a typesetter and whatever other experts were available to me.

So this post is a rare one for me; one of contentment, of peace, of readiness. Now I can finally get back to meeting my deadlines and then – whisper it – actually do some new writing.

Marketing? What’s that all about, then?

As I’ve said at length, I don’t intend to do all that much to promote my book. This is mostly through ignorance – lord knows I’m enough of a publicity whore, and lord knows I want New Gods to be read. But I’m not a part of the web of contacts that can turn an unmourned corpse of a novel into this month’s sleeper hit.

Except maybe I am, a little, because I’ve – simply through word of mouth – been put in touch with the name of the odd reviewer, so maybe I’ll get on a well-respected blog. I’ve also got the publisher of the first two books in the series, who are going to do a promotion to coincide with New Gods’ release.

I’ve also got you lot. You, my lovely friends, who can put in a good word for me here or there.

This time I’m relying on word of mouth to boost any sales I might get. And this returns me to one of my great themes in life: the need to be nice. My former publishers wouldn’t be so helpful if I’d burned my bridges with them. My friends wouldn’t be willing to help if I didn’t at least pretend to be nice sometimes.

So, here’s today’s lesson: be kind. It may not make you rich financially, but you’ll be all the wealthier for it.