When in doubt

Photo by Tim Goedhart on Unsplash

When in doubt, stop and set out what everyone wants. That’s my advice. 

It’s not been nearly three weeks since I made any progress with my current project. I’ve been too busy with commercial editing – plus the demands of family life and paid employment – to carve time to do any actual planning, let alone creative writing. I don’t like this. As I’ve said previously, it’s no disaster to be forced to pause every now and again, but it does disrupt the creative flow. So what do you do to get it going again? 

Well, if you’re lucky you’ll have parked your work in the middle of an exciting chase scene and so the immediacy of events will pull you back into the flow. If not, you’ll have to actually dig hard to reclaim your momentum. If you had any in the first place. 

My advice, for what it’s worth, is that, if you find yourself actually stuck, you should pause and take time to work out what everyone wants. And what they need, if that’s different. And if this differs from their long-term goals or aligns quite nicely in the moment. 

Even if all they want is a sandwich, setting these desires on paper always helps me to recover my direction. Of course, if you’re really lucky all these wants will contradict each other. It is, after all, conflict that drives drama. 

At the moment, I have eleven* characters stuck together in a single house/barracks. They all assume they all want out – but do they? The prime driving motivation at the moment for Character One – currently known as Primus because I haven’t yet given him – or anyone else – a proper name – is to get revenge on the person who locked (?) them all in there. Secundus, on the other hand… well he’s relatively happy with his confinement as it means he can chew over the bone that is the mystery at the novel’s heart. Sextia is mostly concerned with running out of cigarettes/snuff/as-yet-undetermined addictive. And so on. 

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My heroine just wants to get paid and get home. 

And let’s not forget all the offstage actors – they have desires and motivations too. The garrison/city commander, for example, the one who locked the family up and has engendered Primus’ ire – he is not only wanting but acting. And what he does will affect the story as much as the people upon which my light in shining will. He has a problem, brought by the people he’s confined. What steps will he go through to resolve it? 

And what of the housekeeper who is currently masquerading as the story’s antagonist? What’s she up to? 

It is my hope that running through all their desires will help remind me what is happening at this particular point in time. It will also help inform on-stage actions, reactions, and, it is to be hoped, will deepen character and personality and make drama instead of melodrama. 

Of course, I am really no-one; all my ‘advice’ is to be taken with a pinch of salt. But here is mine for today. If you get stuck, stop and set down all relevant desires and fears and needs in the moment. Hopefully plot will flow from there. 

*Ten characters! Oh my word, in the course of writing this post I’ve realised I totally missed out Quintus/ia in my original character creation session. I have been operating one short for months and never noticed! Dummkopf! 

On being stuck

When I am stuck, I scribble.

Having slogged through weeks of getting nowhere I finally found myself sliding to a complete halt. I couldn’t see where I was going. All momentum had long since faded. It felt like I was scratching for the sake of scratching rather than for real purposes of creation.

I went back to my notes but, this far through the story, I found I’d deviated too much from my outline for it to be really useful – at this point in proceedings, at least. To be honest, calling it an outline is perhaps optimistic anyway. The barest whispers of ideas given undue confidence and swagger is a better description.

So I wrote some new ideas.

Let’s be honest, it didn’t happen just like that. It took me about four sessions of staring at my manuscript, then staring at my wannabe-outline, before I realised I needed a different approach. But however long it took me, it seems to have helped. I have new direction and less ‘oh my god this is torturousness’ (torturosity?) feeling about the whole project.

When I’m stuck the first thing I like to do is to write about the problem: to find a way to express it. This doesn’t always come easy, but getting it down on paper – or occasionally Twitter – is an important first step for me. Hence:

Callan and the book: Could be going to either of two locations

  • To the DM, who has his Glen Rd house
    • Fitz wants to deal with this man
    • Rewrite introductory scene to feature DM, not the Peppers (though they may also be present)
    • DM has the power to make Fitz’s ambitions happen
  • To the Troll Farm
    • Peppers want the book there

Callan needs to be left alone with the book

Once the problem is set out, the answers always seem easier; a spot of selective brainstorming (oxymoronic, I know, but you get what I mean) shows me possible futures, and though I never seem to stick with what I come up with – this is already out of date – it resets me, gets me out of the morass I created. Thus:

So: Fitz’s POV: (or Callan’s?)

  • In the limo, with lord & lady Pepper and the DM
    • They have been to the DMs house; called the Peppers from there; kept Callan locked up until they arrived
    • Praise for Fitz: DM lets him know that he’s going to get his reward
      • Temporal power
      • Revenge on Mark/Paul

(I feel safe letting you into this part of my manuscript as I’ve no doubt this will make any sense to anyone. It barely makes sense to me. In fact, looking back at it now, I can’t believe how sketchy it is; there’s so much skipped, assumed, even for me.)

The point isn’t to say that you should be doing this. Just that this works for me. Everyone has their own way of making progress, be it following a set plan down to the last syllable or by dispensing with notes altogether. I just thought you might be interested to see that a) I do get (very) stuck sometimes, and b) I have a way to get myself out of the mire.

It’s something I think I’ve done for about every novel I’ve written. It’s just that this time I actually noticed what I was doing.

Interesting? I’m not sure. But it filled in another week’s blog, so there’s that, at least.

Merry writing!

On the writing of sequels

Never work on a sequel before you’ve placed the first book in the series. Simple, basic, advice, the idea behind which is that, should you never find a home for the first novel then all that work on the second will have been wasted.

And it’s good, sound guidance that holds up almost entirely. Except that it’s rubbish.

Your muse, for one thing, doesn’t care about actually getting published. If you have a story rattling around your head and insisting it be allowed out, there’s no real way to stop it. The words must be written and that’s an end to it – unless you can somehow twist it into a standalone story you’re gonna have a sequel.

Then there’s the fact that no words are ever truly wasted. All the time we spend writing, be it on our magnum opuses, kink-filled erotic fan fiction or potboiler thrillers, every word we write helps hone our skills and improve as writers. This whole idea of ‘waste’ is to misunderstand the process.

That’s even before we get into the issue of self-publishing.

Lastly, and most importantly, writing is supposed to be fun. Or if not fun then at least not torture. There are many reasons for writing, from a simple need for cash to the sheer unadulterated joy of it. But if it’s such a chore that you’re cursing the down of a new day then it is, at the very least, time for a rethink. Suppressing our true desires is not, I’d suggest, a recipe for a happy life.

It’d be lovely to be able to write one commercially successful book after another, but life is rarely like that. There will almost certainly be times when you’re waiting to hear about a novel – from publishers, from agents, from beta readers, from your own sense of ‘needing an edit’-ness.

So what do you do? Maybe – if you’re lucky – you have a butterfly mind and can flitter from idea to idea with barely a hesitation. As for me, I wrote the entire Antarctic trilogy, in draft form at least – before getting the first novel placed.

I’m now thinking of embarking upon the third novel in a series that began with Oneiromancer without any reward for any of them. Am I wasting my time? Maybe technically yes. But they’re the novels I need(ed) to write.

So, whilst I can see the merit in the idea of not committing to a sequel before the first is placed, it’s not advice I can get behind. Write whatever the hell you want to. It may not be the most efficient way to get a career, but there are no certainties however you go about it. Write your seven-book epic if that’s what’s burning through your soul.

Cold commercial decisions will determine whether you make a ‘success’ of it or not. But you might as well have fun along the way.

How to save a novel

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Arrogance alert: I am about to lecture you on ways to make a bad novel better. This is done based on the feedback received from one person (albeit a fairly important person; to whit, my editor) about one novel. He was very positive about the work I’ve previously referred to in these pages as my problem child (see also here).

Based on this slimmest of evidence I therefore feel it appropriate to share a few of the techniques I’ve used to lick my red-headed stepchild into shape. All of the below are things that I’ve done in the chasm between first and finished drafts.

  • Take your time. I was working on the Problem Child for over six years before it was signed off with the editor. Of course it always feels like you’re in a rush but, unless you have specific deadlines, you have the rest of your life to get it right
  • Believe in it. Yes, there are times when it’s right to give up on a project but often you have to believe in your baby, and…
  • Be stubborn. You took the time to write a whole draft; something inside you is telling you it’s worth getting right, so you might as well…
  • Do the work. Editing is hard but it can also be hugely rewarding. You have to be prepared to sit in that chair and frown at your work until it comes into focus
  • Get criticism. Whether on individual scenes or on the story as a whole – preferably both – it pays – hell, it’s essential – to get feedback. Find beta-readers. Find a writing group. Don’t go solo
  • Listen to criticism. If someone, or preferably someones, are telling you something doesn’t work then it probably won’t work for any agents or commissioning editors either
  • Act on criticism. It’s a lot easier to tinker with grammar and character than it is to get to the root of a problem. Remember, though, you don’t have to rush to action. Take your time. But you will have to tackle the issues raised

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  • Edit someone else’s work… and keep reading. Thinking about a novel in a different way can help you frame just what’s wrong with your own work – and can give you a fresh perspective on how to fix it. You never know when the answers might strike you
  • Be humble… but believe in yourself. You can do it. Go you!
  • Draft, redraft, redraft again. I’ve lost track of the number of rewrites I’ve done for Human Resources, partly because of my idiosyncratic numbering system and partly because it received a new name, and thus a new folder, towards the end of its pre-acceptance life. But I know it took at least nine drafts. Some were major rewrites, others mere tinkerings around the edges. Every one went to make it better. I say again: do the work
  • Add characters. My early drafts always seem to be underwritten (with the exception of those that aren’t and need characters removed, which I have also done) and need added layers of complexity. Specifically, I seem to omit a vital level of antagonism which can only be solved by redrafting with a new character woven throughout
  • Re-write the opening. Because the opening is disproportionately important, and it’s not as easy as it should be to find the right moment to come in. I set the opening at three different points before settling on a fourth, changing my mind, then changing my mind back
  • Arrange a panicky second beta-reading. Because self-belief is fragile
  • Worry endlessly whether it’s good enough. Ego never survives contact with the enemy, which in this case are your readers

What have you done to reinvigorate your work? Please do add your comments below. And remember, kids, that whilst this may look like advice, it is coming from an idiot. Caveat scriptor, y’all. Caveat all the way.

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How to rite a novil

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I don’t sit down and outline every scene before I set pen to paper, though I often wonder if I should. Nor do I set out writing without any sort of idea where I’m going. I am neither a plotter nor a pantser. I am something in between, as I suspect most people are.

The way I write a novel is this: badly.

Just kidding (maybe). To be serious: a novel starts with an idea that then spends a long time revolving around the cranium as the tone, characters and locations simmer and settle. Then, maybe a year, maybe several years after the initial flame, I’ll come up with a starting point and an end point and I’ll start writing.

I’ll then stop writing as I realise I don’t know what I’m doing. So at this point I’ll do a bout of planning; of writing down some key points I want to visit; some key characters and intrigues and betrayals. Then I’ll start writing again.

This time I’ll get a bit further before I find I’m writing myself into another hole; that what’s going on the page isn’t covered by my sketchy notes and I need to stop again. There then follows a bout of soul-searching. More notes are written, crossed out and reassessed, like so:

Notes

…and so the endless circle continues. I see a little ahead. I write. I realise that this thread is going to cause me problems. I get depressed. I stop and try to think. I see a little further ahead so I write…

Does this make me a plotter or a pantser? Of course it’s neither, which is why I find the terms so reductive as to be useless. (Plus I hate the term ‘pantser’. It’s such an ugly mangling of the language, and such an ugly image is conjured.)

Unless it’s just me. Are there really people out there who can write a whole novel by the seat of their pants, without any sessions of brain-work at all? Can you really be led entirely by the flowing of the pen?

Are there really people who plan out every scene in detail before committing pen to paper? I can just about imagine there are, but if so… how? Do you need to be an expert in narrative structure or something, because I’ve never managed to fill in all the gaps before starting. Surely it’s a thankless, joyless task to fully outline a story without giving it some blood in the writing?

What sayest thou?

Of course, I write this post just as I reach a brick wall in my own writing; a state of stuckness that makes me reevaluate my decision to ever start this novel. Ploughing onwards isn’t getting me anywhere so I must pause and try and gain some big picture perspective. But that’s damn hard work and I’m not the sharpest tool in the box. Or at least I’m not today.

Whatever the method, it seems that there’s nothing easy about writing a novel.

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The three-pass rule

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I have a rule. No, that’s not true. I have a theory, an idea, and it’s this: after every big change you need to make at least two more passes of your manuscript before you can send it out into the great wide world.

At the moment I’m doing major revisions to my latest work-in-progress. This is a good novel (I think) but one upon which I stuffed a little in the character department. I have a plan to combine two characters into one easy-to-swallow morsel. This obviously involves a lot lot lot of work.

So what I’m going to do is this: I’m going to concentrate on that job. I’m not going to worry so much about the actual words I use. I’m not going to worry too much about little slips or finding the perfect prose. This draft is for big things: for who does what and when and how. Not about perfecting the micro-expressions or the tiny gestures.

And that’s why I’ll need another draft when this is done. I’ll need a troubleshooting pass, a precision-engineering job after the great earthmoving of pass #1 (actually pass #6, but it’s been a while since the last one). I need to make sure the voice is right, the silences are on cue and the smiles are from and to the right people.

So: two passes, one for heavy engineering, one for precision. So why is this a three-pass rule?

Truth is that two might be enough, but I’m not happy – I don’t trust myself enough – that this is enough to catch all the imperfections with this little work.

But before that, it’s time for a break.

writers-block (1)

Such intense work is likely to take you extremely close to the material. So close, in fact, that you start to lose objectivity and focus. So it’s my plan that before I go on for a third pass I take a long, hard go at something else before coming back to the work in question. This isn’t my idea, of course; it’s in all books of writing advice and the like. I’m just trying to (finally) put it into practice.

That’s where I am at the moment with New Gods, the last in my Antarctic trilogy. I did a major overhaul then cantered through it to fix obvious errors. Now I’ve set it to one side to let cool and to give myself a little distance before I go through it again.

This would also be the time to get beta-readers involved but I fear I’ve already blown all of mine on earlier drafts.

And, while I wait, I’m on to the next task. For writing is a production line and there should always be something on the conveyor belt.

On saying no

no

One of the hardest things I’ve had to do recently is turning down work. There is a terrible fear in me; that no once is no forever – that I’ll destroy my reputation by turning round to my putative employer and saying ‘Sorry. Can’t do this.’

The work in question was a piece of emergency proofreading; a short-turnaround job that came with a promised £30 bonus if I were to drop everything – by which I mean cancel family plans – to complete a piece in three days.

I could certainly use the money. It’s been a fallow period for me, earning-wise, over the last month or so and this request was from my one reliable source of income. Not only did I need the cash but I wanted to please: I always want to please, which is perhaps my biggest flaw as a human being.

But a £30 bonus isn’t that much compensation for stress and disruption and a weekend apart from my wife and the tiny monster. So – reluctantly – I turned it down.

And it was fine. I got an understanding response and it turned into a dialogue about my next pieces of work with them. As, intellectually, I knew would happen. Emotionally, though, for a few days, I was a big ball o’ anxious.

Where does this fear come from? It’s nothing but counter-productive. It doesn’t help us do our work, though maybe ensures conscientiousness.

The point, though, is this: it’s okay to say no. It’s much better to say no at the outset then to take on the impossible and fail. And, if you do take on the impossible, tell those who matter that you’ll miss deadlines in good time. These are tricky skills but ones a writer will have to get used to using.

You know all this anyway. You know all this and it makes it absolutely no easier. Well, at the very least, you are not alone. There’s plenty of fools like me around and if I’m surviving, you can too.

UPDATE: Since writing this I’ve been offered another job. And, though it means I have to work like the clappers, I’ve accepted.

Say yes to saying no.

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The fallibility of success

calvin-hobbers bad writing

If anyone reading this is struggling to get ‘good’ work down on the page, take comfort. I am still a pretty inexperienced editor but I have now completed two commercial books and have done enough to draw certain conclusions

Here are my disillusionments:

  • Authors don’t understand commas. It’s possible that this is a US thing rather than an absolute error, but I find commas strewn around willy-nilly. Sub-clauses are only half indicated and dual-clauses (linked by ‘and’ or ‘but’, say) are broken unnecessarily. You can see some previous witterings on commas here
  • Professional, published authors sometimes stuff up point-of-view. I’ve just read a climax where the POV changed half a dozen times over the course of as many pages
  • Authors forget they have characters in scenes. They suggest actions that would leave them a smear between two docking spaceships. Their characters disappear and reappear at will
  • Characters can change remarkably between scenes
  • Authors do not understand that emotions flare instantly. Sometimes they’ll have paragraphs between a trigger and a response
  • Authors will have their characters abandon a loved-one in mid-mortal combat
  • Authors will not provide the reader with a solid, imaginable environment for their action, leaving their characters floating and the reader struggling to keep up with the writer’s ideas
  • Authors will set up Chekhov’s guns all over the place and then never go back to them. In one book I worked on the writer created a whole location, with mysterious characters and foreshadowing aplenty, and then never returned to it. It is the most boggling, unsatisfying thing (and there’s more on Chekhov’s guns here)
  • Authors will explain a stupidity too late and with a kind of off-the-cuff, ‘oh, that’s not important’-ness that simply doesn’t work
  • Authors will mess up cause and effect, like having a note written by a character who dies before they could get round to it
  • Authors will add really lame justifications to cover up the fact that they didn’t think of an issue until their beta-readers called them up on it
  • Authors will come up with limp plots and interminable pages of the protagonist agonising over what he’s going to do – and doing nothing. Yup, this one’s on me, folks

WritingHumour-Criticism

I write this not to damn the writers – really, this is the fault of a publishing system that demands writers produce work to order – but to reassure you. If you’re struggling with your writing, if you feel you’re not very good at some fundamental aspect of the craft, don’t worry. Even those who have ‘made it’ make the same mistakes.

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That’s not to say that you’re allowed the same mistakes. Publishing is unfair; it’s fair harder on debut writers than it is on a proven commodity.

Whether a novel is published or not comes down to a simple cost/benefit analysis. How hard will the agent/editor have to work to get sales?

A submission by a debut author is like an audition piece. You need to demonstrate basic competency – the more errors, the more the editor/agent has to do to get it right: your writing can be crap if the potential rewards are worth the extra time it takes to get it up to scratch.

That’s why celebrities have a head start; the ‘guaranteed’ sales will justify any extra editing – or complete rewriting – that needs to be done.

It’s also why sequels are often less satisfying than the original. The market is there – and, indeed, a sequel will often boost sales of the first book. The cost/benefit scales have shifted. And the writer has, perhaps for the first time, a deadline to meet and all sorts of other pressures on their heads.

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So yes, you need to get the basics right. But, after the first three chapters – and with the possible exception of literary fiction, upon which I am not qualified to comment – it’s story that will sell, not technical excellence.

Also, editors like me (and those far more experienced) are here to help. Give me your tired, your poor, your huddled clauses yearning to breathe free; the wretched refuse of your steaming pen.

Get it down and move on.

Getting into editing for fun and profit

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I’ve been doing commercial editing work for a few years now. Mostly it’s been sporadic, just a few clients a year. Recently, however, I got a Big Score: I’ve been added to the approved copyeditors list of a significant name in the SFF field.

And it occurred to me: maybe you’d like to know how I did it? Not that I’m exactly sure myself, but if you’ve ever had the urge to go down this road, here’s my idiot’s guide (because I’m an idiot) to getting a toe into the editorial world:

  1. Get good at writing. Of course you’re all way along this step already. You’re reading this blog for a start, which suggests you’ve an interest in writing. That’s good. Keep it up. Read much, write much, practice, grow.You DO NOT need to know every single grammar term. You don’t need to have read English at university. Knowledge always helps – grammar-language is a shortcut for those in the know – but I struggle with anything beyond nouns. It’s not essential.  Similarly, most editing work these days is done with Track Changes on MS Word. You don’t need to know all the proofreading symbols, though they are fun.
  2. Join a writing group. Not only will this help with Point 1 but it’ll help you get used to taking and giving critiques. Start with critiques of manageable length and with giving feedback pitched at the level (and confidence) of the writer.
  3. Give full manuscript critiques. I did a lot – over a dozen – as part of a group who did reciprocal feedback – I’d read theirs, they’d read mine. Practice. Get used to going through a manuscript and seeing what strikes you as wrong and what works well. And listen to other people’s critiques too.
    If you can’t find people to exchange views with, look online. There’s always people looking for beta-readers.
  4. Be poor. I needed a way to monetise my skills, and, as these are limited, I was looking for a way to turn words into cash.
  5. Find a mentor. This isn’t essential but it does help. My writers’ group contained a retired proofreader who very generously offered to act as my guide. In practice I didn’t ask much of her, but she did put me in touch with my first paying customer, which is always a bonus.
  6. Find advice. Search Twitter for editors. Ask them for help. I was very lucky to stumble upon Dan Coxon of Momus Editorial; he gave me the names of two key reference works and was generally kind and encouraging. People – me included, though I’m mostly a doofus – are kind and will help if they can.
  7. Learn the differences between different kinds of editing. There are a lot of different terms – structural edit, proof-editing, developmental edit and so on – but the two main types are proofreading and copy-editing. See this guide for details, but bear in mind that each website you search will tell you something slightly different. Trust nobody! Especially not me!
  8. Do a course. Having decided that I wanted to go down this road, I decided to pay for membership of SfEP and to do their ‘Proofreading 1’ course. I’m not sure if it was entirely worth it – it was a little basic and I’ve not made much use of SfEP’s other services – but there are courses out there if you’re interested. At the very least it may give you some confidence and allows you to flash this handy logo sfep-badge-[entry-level-member]-normalat prospective clients. And there’s a pricing-guide to tell you how much to charge and fora upon which to ask questions.
  9. Be nice. Assuming you have a social media presence, use it for good, not evil. If you’ve been to one (or both) of my book signings you’ll know of my story: that the aforementioned Dan Coxon ended up proofreading Night Shift. Good relationships with people in the industry – built over months, not minutes – will eventually bring opportunities
  10. Advertise. Create a webpage or add a page to an existing blog. Get business cards (I didn’t do this until the night before Sledge-Lit and missed off half the necessary information) and look for conventions at which to hand them out.
  11. Email publishers. And this, folks, is how I got my business. I simply cold-called publishers until I got a break.What swung it was my knowledge of genre-fiction, and the fact that the publisher in question was kinda desperate. But until these people have heard of you there’s no way they can give you a chance.

There’s more, of course. There always is. You might be asked to do a test or trial, possibly for little or no money. I was lucky enough to get paid for my debut proofreading, upon which I was so anal that I was immediately shunted into the ‘copyeditors’ file.

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And this is only my experience. I’m sure there are many other ways of getting into the editorial field that I’m almost totally ignorant of.

But I can only speak for my experiences.

If you’re thinking of getting into proofreading or copyediting, it’s only fair that I give you a few harsh truths before we part. Because it’s not the land of milk and honey that you may be thinking:

    1. You will not get rich. Publishers, especially the smaller ones who are more likely to take you on, count every penny. You may well be paid by the job rather than by the hour. My first job for a publisher (as opposed to dealing with the author directly) saw me work for around £5.30 per hour – way below minimum wage and certainly not enough to live on.
    2. You will have to work to deadlines.
    3. You will be a freelancer. You will not have a pension, holiday or sick-pay. You will have periods where you have too much work and – more likely – you’ll have periods where you have nothing on at all.
    4. This means that you will, at least at first, need another source on income. You also have to be ready to put your real life on hold. You may have to work evenings and weekends to get things done.
    5. You will need to have a few basic business competencies: time management, producing invoices, keeping accounts and so on.
    6. You’ll also need to register as self-employed with the government and be prepared to pay tax on your earnings.

 

This is a lot of info and I’m sure I’ve left reams out. And, I stress again, this is a story of how I did it; it’s not the only way, and I very much doubt it’s the best way. Hopefully it will give you at least a rough idea of how to go about it. If you have any questions I’ll do my very best to answer them.

I’ve been lucky. I look around and see where I am and I blink in astonishment.

Chasing sales

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In case it passed you by, I’ve been doing a bit of self-promotion recently. Night Shift came out (available from all good bookshops and some really rather dodgy ones too) and I had not one but two launch parties to celebrate/shift some books.

Both these events went well. Better than I could have hoped, really. But there is a truth that we should address before we get too further, and it’s this: they’re not going to help me at all.

Reason the first:

I was given an advance upon signing my contract. Any copies that are sold on the back of my efforts – appearances, interviews and the like – will go to the publishers, not me. Not until I’ve earned out my advance, which isn’t going to happen overnight – and, indeed, most advances are never earned out. Most authors never see a penny in royalties.

Reason the second:

No cash from my efforts is going into my pockets. It’s all going to bookshops and, through them, to the publishers, to staff, taxes, bills and the like. But the money I spend on travel, accommodation, sustenance and the like – that’s coming straight from me.

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The frank truth is that you are going to spend more on an event then you ever see back. Even if you self-publish, and at least a share of the takings is going straight to you, you’re likely going to have to spend on refreshments and maybe split costs with the venue*.

Don’t think that inviting the local press will help either. I mean it will help – you might get the odd extra sale that way. You’re unlikely to get the tens of sales you’d need to cover all the wine you’ve drunk to give you the courage to do the event in the first place.

Besides, despite the best efforts of my publicist – yes, I do have such a thing, I’m slightly embarrassed to say – no local press turned up at either of my events. Apparently journalists don’t like working into the evening.

So is my advice is for you to shun all such opportunities for appearances and remain solely a keyboard-warrior? Hold on there, youngster! Be not so hasty.

First, though you may not get immediate rewards, the more books you sell the more likely you are to get a second book published. You may never earn out that advance, but the closer you get the better.

Second, appearances are fun.

You’ve worked damn hard to get a book out. You’re entitled to a celebration. There aren’t many times in your life when you’re the centre of attention**. Why not make the most of it?

btl5

Sales come from word-of-mouth recommendations and repeated mentions; in my A-Level General Studies course (my only A grade, fact fans) I learned that you need to hear of something five times before you’ll consider checking it out. This may or may not be true but it’s not a bad way to think.

So do events; get out there and be seen.

But don’t do it to chase sales. Do it for the sheer unadulterated hell of it.

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*Okay, I’m sure it is possible to run an event that costs you nothing; maybe a local bar will host in exchange for drinks sales. But the point stands. Even if you have an event in your own front room you’d best provide nibbles

**I realise that, to some people, this might sound like hell. If you’re one of these people – and I oscillate wildly between loving the spotlight and loathing it with a fiery passion – then you don’t have to do it. Don’t let anyone – least of all me – tell you that you must make personal appearances